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UK’s first quality publication for professional British Asians
Asian Lite is the first and only ethnic minority publication in the country for the British Asian professional, men and women seen by many as the most affluent section in the community.
Working out of a historic building in the heart of Manchester's Charlotte Street near Chinatown, Asian Lite has adapted modern publishing technologies and market trends to cater to the news and information demands of professional British Asians. They are in an age group defined less by time than by their commonalities of professionalism, ambition, upward mobility and a relationship with modern technology and trends.
Asian Lite not only writes honestly and with integrity about the Asian community in Britain but also tries to build bridges between the sub-continent and its former citizens and keep them informed about what is happening back home.
While the search for roots is an ambiguous desire it does exist in tangible form especially in a generation that is now balanced precariously between two cultures and the pressures that arise from both. While addressing the various facets of this often confusing identity crisis the publication will be a newspaper not a propagandist organ.
Important news debates, social stories, business, entrepreneurs, immigration, parenting, campus, travel, food, Bollywood, sport, fashion and lifestyle are part of this magazine. The tabloid format will use the news to underscore the world we live in and signpost the future, maintaining, at all times, a personal relationship with the reader.
Even though a majority of Asians are living in London, their presence is significant in other parts of the country like Manchester, Leeds, Nottingham, Sheffield, Birmingham, Leicester, Norwich, Glasgow and Cardiff. Asian Lite has its own network of correspondents and a distribution set up covering all the major Asian habitats in the country.
We are welcoming onto the editorial board some of the giants in south-Asian media like Bikram Vohra and Rahul Singh to the British market. Contributions from acclaimed British-Asian writers will regularly appear on the comment pages. The heads of British-Asian professional forums like BAPIO and Indian Engineers forum will contribute monthly columns to the publication.
Instead of producer-driven content, Asian Lite will adopt a policy of user-driven content. Community organisations and social forums are the backbone of the journal and it will devote more space for news, events and photos for them.
Asian Lite is the monthly edition of its live web site www.asianlite.co.uk |
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Media Pack
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